In a single brand, name will help in the reduction of freight charges due to stopping of crisscross movement of fertilisers, reducing the transit time, ensuring the availability of fertilisers throughout the year irrespective of brand preferences - Government.
The concept of 'One Nation One Fertiliser' (ONOF) will be implemented from 02 Oct. As part of the initiative, crop nutrients - urea, di-ammonium phosphate (DAP) or muriate of potash (MOP), Nitrogen, Phosphorous and Potassium (NPK) - will be sold under a single brand name - Bharat - irrespective of the manufacturing companies under the Centre's fertiliser subsidy scheme.
The ministry of chemicals and fertilisers have issued directives to all companies to use the new brand name and the logo of the subsidy scheme. Accordingly, they would be known as Bharat Urea, Bharat DAP, Bharat MOP and Bharat NPK.
It will also stop the diversion of urea for industrial purposes.
"Farmers prefer to purchase urea of his choice. If a certain brand is not available, he doesn't buy it even though urea is the same. And there is a hue and cry that urea of a specific brand is not in the market".
The government gives a huge subsidy on these products which is more than the maximum retail price. therefore, the subsidy scheme will also be mentioned on the bag.
Courtesy. Parvez Sultan in the NIE.
My take
Yet another initiative for the well being of the farmers!
Tailpiece.
Got up at 6, the chores and was ready by 10.
Kittu kept us occupied with his delightful capers.
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