The story of "Frooti".

Meet the woman who took "Frooti" from a Rs.300 cr brand to an 8,000 cr brand.

Nada Chauhan joined her father's group "Pure Agro" in 2003 when she was just 17 years old.

She reduced the company's dependency on Frooti which contributed 95% of revenue. As a result, she launched the iconic packaged water brand "Baileys", a 1,000 cr+ business now. The business had everything right about it - distribution and key tie-ups with Dhabas and long-distance bus operators. As a result, the Parle Agro Group doubled its turnover to 5,000 cr. 

However, the killer move came in 2005when Nadia launched her brainchild "Appy Fizz", one of the firsts in the apple juice category when India was unfamiliar with Apple juice. The idea became a runaway hit contributing a CAGR of 36% and taking a staggering 99% market share. Its innovation in style and taste spurred many imitations across two decades.

But, the thing to learn is she did not forget her champion product "Frooti". Coming back again, she launched Frooti in different flavours under the brand "Nutrizz" and redid the packaging into PET bottles which defines the iconic Frooti of today.

To further promote the brand, she hired the right actors at the peak of their careers to promote the brand. Ali Bhat and Ram Charan started promoting the new flavours in advertisements with funky clothes and the quirky Frooti bottles called "Frooti Fizz". That, too, became a masterstroke with an ad spend of Rs.300 cr, a revenue of 2,000 cr+ generated.

Frooti contributes a meagre 48% of revenue contribution today. But the way Nadia scaled the business across multiple categories is commendable.

Amazing achievement by Ms Nadia and her team! May this story inspire many more women.

Tailpiece.

To the airport after 12. Waited outside till Maman had called when we drove in and picked him up from the arrival lounge of the international airport. Let Chambu drive up and down. Returned and recited my prayers and then turned in to bed.

Got up at 7, the chores and was ready by 9. At the Foundation, watching things happen for which Maman and team had done sound groundwork towards the runup.

Lunch at the PWD Rest House canteen.

At Muthachchan's feet by 5; today's lecture was by Prof Babu Zacharia, an English Professor, ex-Principal, St Mar Thoma College, Thiruvalla and a sports commentator on AIR and television.