Over-the-top platforms, or OTTs, may lead to a repeat of the sudden death of VCR/VCP/DVD industry which had boomed in the '80s.
OTT platforms set to be a Rs.12,000 crore industry in India by 2023, a SBI Research report says.
Vital Statistics
* 18.4 crore subscriber count seen by free (ad-supported) OTT offerings as of 2017, which may rise to :-
* 35.2 crore in 2022
* 46.6 crore in 2027
OTT Platforms May Expand Into
* Education
* Health
* Fitness
Subscriber Count of Major OTT Players
* Disney + Hot star 14 cr
* Amazon Prime Video 6 cr
* Netflix 4 cr
* Zee5 3.7 cr
* Sonyliv 2.5 cr
7 - 9 %
Share of entertainment industry share and revenue already chipped away by OTT, which is constantly growing with over 40-odd players and offering original media content in all languages
45 cr
OTT subscribers today in the country, as per various industry reports, which is expected to reach 50 cr by end-2023.
Strong Growth In Indian OTT Subscribers Is Led By
* Affordable high-speed mobile internet
* Doubling of Internet users
* Increased adoption of digital payments
* Discounted price offered by global players, 70 - 90% cheaper than the US
My take
We need to keep pace with the galloping technology!
Tailpiece.
Got up at a quarter past 6, the chores and was ready by a 10' past 10.
The maid had come in for work and so we didn't feel that it was a Sunday. Old clothes handed over to the maid.
The maha-episodes of Malayalam serials, "Ammayariyaathe" and "Kudumbavilakku" kept us occupied post-sunset.
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