Friday, August 19, 2011

Mallus' appetite for gold!

On the huge electronic screen at the Manorama Junction, I'd read that a gold sovereign(8 gm) costs Rs. 20,240/- and thought that the hardcore mallu goldshoppers would take it easy and wait for the climbdown to begin before their next round of purchases. But how completely wrong I was!

Kerala has an abundance of gold showrooms - Bhima, Malabar, Josco, Alappat...the names are endless! And one must see it to believe the unprecedented footfalls in these showrooms and those who opine that the common man does not have the money to buy gold due to spiralling prices, have simply got it all wrong!! The clamour for owning more and more of the yellow metal just doesn't seem to die down or even achieve a momentary pause.

To illustrate my point, yesterday was supposed to be a good 'muhurat' for weddings and a record number of marriages were solemnised on the occasion. The media had covered the event quite extensively(I'd agree to a certain degree that only the ostentatious ones were covered by the media for obvious reasons) and most of the brides resembled 'nimblefooted gold showrooms' with layers of ornaments of varying sizes and shapes, adorning their bodies!

O, us mallus and our craze for gold! We'd beat anyone and everyone on this score. And who knows, Midas, the mythological character with the golden touch, might have been a mallu? Perhaps!

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